How it works

How Folkle Works

Last updated: November 6, 2026

Welcome to Folkle. This page explains how we work, and why parents can trust what they find here.

Building trust is our most important job. We take it seriously.

How recommendations get on Folkle

Every recommendation on Folkle starts with a parent who has personally used the provider.

1. A parent recommends someone they trust: a pediatrician, camp, activity or service they've genuinely used.
2. Our team checks new places and written recommendations before they go live. Real people look at what's shared and verify the basic details. A quick "I recommend this" on a place already on Folkle shows up right away, and we remove anything that breaks our guidelines.
3. It's added to Find. Parents choose whether their first name is shown. If not, it shows as "A Folkle parent".
4. Other parents benefit from a real, trusted recommendation from someone nearby.

What we never do

• Businesses can't buy rankings. No provider can pay to be listed higher, tagged as recommended, or featured.
• No pay-to-play. Paying us doesn't get a provider better placement, more visibility or a badge.
• No fake reviews. Every recommendation comes from a real parent. Nothing is made up to fill space.
• No selling your data. Your email, phone, last name and kids' ages are never shown or sold.
• No ads. We don't run ads or share data with ad networks.

If we ever change any of this

If Folkle ever adds sponsored content or paid placements, they'll be clearly labeled. You'll always know what's recommended by parents and what isn't.

We value quality over quantity: a directory of 100 truly trusted providers beats one with 10,000 unreliable ones.

Ask

Ask is where parents ask questions and share honest experiences. Anyone can read the questions; members can read every answer and join in. Members sign up with their real name and agree to share only real experiences. You can choose to post anonymously, as "A Folkle parent". Our team reads anonymous posts before they go live.

Full guidelines: Community Guidelines.

The Folkle Shop

When the Folkle Shop launches, it will feature products parents actually recommend to each other. Any commissions or affiliate links will be clearly disclosed, so you'll always know when Folkle earns from a recommendation.

Our promise to you

Folkle exists to help parents make good decisions with help from parents who've been there. We'll always put your trust before our growth.

Questions?

We'd love to hear from you. Email support@folkle.co.