How it works

How Folkle Works

Last updated: July 16, 2026

Welcome to Folkle. This page explains how we work — and why parents can trust what they find here.

Building trust is our most important job. We take it seriously.

How recommendations get on Folkle

Every recommendation on Folkle starts with a parent who's personally used the provider. Here's what happens next:

1. A parent recommends someone they trust — a pediatrician, camp, activity, or service they've genuinely used.
2. We review every submission. Not automatically — actual humans look at what's shared and verify basic details.
3. If it fits, we add it to the directory. The recommendation is credited to the parent who shared it.
4. Future parents benefit from a real, trusted recommendation from someone in their neighborhood.

What we never do

• No pay-to-play. A provider paying us doesn't get better placement, more visibility, or a badge.
• No fake reviews. Every attribution is a real parent. No content is generated to fill space.
• No selling your data. Parent information stays private and never leaves Folkle for commercial use.
• No behavioural advertising. We don't run ads and don't share data with ad networks.

If we ever change any of this

If Folkle ever introduces sponsored content or paid placements in the future, they'll be clearly labelled. You'll always know what's recommended by parents and what isn't.

We value quality over quantity — a directory of 100 truly trusted providers beats one with 10,000 unreliable ones.

The Village

The Village is a private space for parents to ask questions and share honest experiences. Every member is a real parent with a real name. Conversations are organised by topic and neighbourhood so nothing gets lost.

Full guidelines: Community Guidelines.

The Shop Edit

When The Shop Edit launches, it will be a curated marketplace featuring the products parents actually recommend to one another. Any commissions or affiliations will be disclosed — you'll always know when Folkle earns from a recommendation.

Our promise to you

Questions?

We'd love to hear from you. Email hellofolkle@gmail.com.